美國福音派以“非人性化(獸性)”Facebook廣告針對LGBT年青人為目標
US Evangelicals Targeted LGBT Young People With ‘Dehumanizing’ Facebook Ads
US Evangelicals Targeted LGBT Young People With ‘Dehumanizing’ Facebook Ads
August 2, 2018
(OD) — A US evangelical Christian group has used Facebook and YouTube to target LGBT young people with ‘dehumanising’ video ads.
The social media giants’ sophisticated advertising capabilities have allowed the tax-exempt charity Anchored North, based in California, to “pay to reach secular world views”, said founder Greg Sukert in a recent webinar.
The group says it uses “media and evangelism to reach the lost”. One lesbian woman who saw its ads told 50.50 they were “heartbreaking” and that she’s had friends who “died by suicide as a result of videos like this”.
The group’s most-viewed video, Love is Love, features a young woman who purportedly shares her experience of ‘redemption’ from same-sex attraction. It has reached almost 6 million people on Facebook.
Another of their videos, billed as a “Gay to Christian Testimony”, is entitled Homosexuality Was My Identity.
After 50.50 contacted Facebook and YouTube, they reviewed some of Anchored North’s ads and said they contravened their rules against targeted content that disparages or discriminates against users.
Currently the group, which has also targeted anti-abortion video ads at young women, is not running Facebook ads anywhere in the world. YouTube said it has removed Anchored North ads that violate its policies.
However, millions of people have already seen these ads, and there will likely be more targeted campaigns that slip through the platforms’ policies in the future as groups find new ways of getting around the rules.
“To specifically target queer and trans individuals and women seeking abortions is the lowest blow imaginable,” said Rashima Kwatra from the rights group OutRight Action International.
“It’s truly appalling for an organisation to purposefully send dehumanising messages to individuals who are already targets of so much abuse,” she said, calling it “intolerable” that this group has a platform on social media.
“It’s truly appalling for an organisation to purposefully send dehumanising messages to individuals who are already targets of so much abuse.”
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