大多數美國人將會愉快地試吃實驗室培植的“乾淨肉”
Most Americans will happily try eating lab-grown “clean meat”
Most Americans will happily try eating lab-grown “clean meat”
你會否覺得吃不是用牛肉做的漢堡會渾身不自在？ 大多數美國人都不會，尤其當想到肉類對環境做成不良的影響時。
Do you feel squeamish about eating a burger that didn’t come from a cow? Most Americans don’t when confronted with how bad meat is for the environment.
Do you feel squeamish about eating a burger that didn’t come from a cow? Most Americans don’t when confronted with how bad meat is for the environment.
By the end of 2018, chicken grown in a bioreactor–from cells, rather than an actual chicken–may be on the menu in some restaurants. A burger is coming by 2021. A new survey suggests that most Americans may be willing to eat it.
In a recent survey of nearly 1,200 consumers, most said they hadn’t heard of “clean meat” (also known as cultured meat, in vitro meat, or lab-grown meat), which is grown from animal cells without raising animals, in a process similar to brewing beer. But after they heard a brief definition, along with a simple explanation of some of the benefits compared to meat “produced” the traditional way–growing up as a living animal on a farm–66.4% said they’d be willing to try it.
A little more than half of the respondents said they would be willing to eat clean meat as a replacement for conventional meat; 45.9% said that they would be willing to buy it regularly.
“Clean meat is on the horizon,” says Jo Anderson, research director for Faunalytics, a nonprofit research organization that gathers data for animal advocates. The group performed the survey with support from the nonprofit Good Food Institute. “There are a lot of questions about how people are going to feel about it, what we can do to make sure that it’s perceived accurately so that it doesn’t raise concerns for people, and we just wanted to look into different ways of moving that process.”
The survey tested four different messages about the benefits of the food, all using the phrase “clean meat,” the language that startups in the industry are most likely to use themselves. (Some cattle ranchers have argued that the products shouldn’t be labeled as “meat” at all, and the government is still working on regulations that may or may not allow it.) One message, in line with marketing that clean meat startups are already using, explains that the new products use less water and have a smaller carbon footprint than conventional meat, don’t require animals to suffer or die, feed more people on the same amount of land, and are as nutritious, or more nutritious, than standard meat.
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