Adidas is No Longer Sponsoring the Israel Football Association
The Palestinian-led Boycott, Divestment and Sanctions (BDS) movement announced Tuesday that sports brand Adidas will no longer sponsor the Israel Football Association (IFA), after a campaign asking the sports giant to stop its complicity in the oppression of Palestinian people who live under military occupation, and with the ongoing colonization of their land in the occupied West Bank and East Jerusalem.
In March over 130 Palestinian football clubs urged Adidas to end its sponsorship of the IFA over its inclusion of six teams based in Israeli settlements across occupied lands, a policy considered illegal under international law.
In June, a petition calling on Adidas to drop the IFA, signed by over 16,000 people, was delivered to Adidas headquarters in Amsterdam. In a response to the petition, Adidas said: “We have raised with FIFA the need for them to adjudicate on the question of the Israeli settlement teams, by following the tenets of international law and their human rights policy.”