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2010年10月2日星期六

在企業商標中的神秘象徵

在企業商標中的神秘象徵 (第一部份)
Occult Symbols in Corporate Logos (pt. 1)

By Vigilant
May 19th, 2009

During the 20th century, urban environments got taken over by corporate logos. Studies have reported that an average person is exposed to about a thousand logos a day. Few people however ponder on the symbolic meaning of these marketing tools and their occult origins. This article analyzes the esoteric origin of some well known corporate logos.
在20世紀,城市環境被企業標誌接管。有研究報告說,一般人接觸到約一千個標誌一天。然而很少人思考這些營銷工具的象徵意義,和他們的神秘起源。本文分析一些知名企業商標的深奧由來。
Logo overkill
商標過分誇張

Think about where you encounter logos on an average day: they are on household items, on cars, on clothes, in tv ads, on billboards, on insignas, all over sporting events and even on this very page (sorry). Logos are one of the results of extensive studies (funded by the Rockefeller’s “Chicago School”) in cognitive sciences, neuropsychology and biology. Those studies constitute the core of ”marketing”, a heavily funded field which keeps its findings totally secret from the general public. Why are the findings secret? Well, if you knew why marketing worked on you, you wouldn’t fall for it anymore.
想一下平均一天你在那裡遇到商標:它們在家居用品上、汽車上、衣服上、電視廣告上、廣告牌上,佩章上,在所有體育賽事和甚至在這裡的每頁面(對不起)。在認知科學、神經心理學和生物學,商標是一個廣泛研究的結果(由洛克菲勒資助的“芝加哥學派”)。那些研究構成“營銷”的核心,一重投資的領域它的發現結果完全與一般市民保持秘密。為什麼發現結果要是秘密呢?嗯,如果你知道為什麼營銷對你發生作用,你就不會再墮入了。
The huge visibility of corporate logos is also an opportunity for the elite to showcase their beliefs and their power. The same way occult symbols are inserted on buildings and sites (see the Sinister Sites section for examples), they are hidden in plain view on corporate logos. We will now explore the origins and meanings of the symbols used in logos. This article will focus on the Winged Sun-disk and the Vesica Piscis.
企業商標的巨大的可視性亦是一個機會給精英展示他們的信念和力量,同樣的方式神秘學符號被插入在建築物和地盤上(舉例看下面邪惡之地的連結),它們被隱藏在公司商標的平觀上。我們現在將探討用於商標上的符號的起源和意義,本文將重點放在加翼太陽盤和南魚鰾上。

加翼太陽盤
The Winged Sun-Disk

This ancient symbol is commonly associated with Egypt, although it was also used by Persians and Assyrians and also by remote cultures in South America and Australia. It consists of a Sun orb flanked by two wings. The Egyptians traditionally depicted two serpents on the wings, representing the goddesses protecting Upper and Lower Egypt. Thomas Milton Stewart explains its mythological meaning:
這個古老的符號通常與埃及有關,雖然它亦被波斯人和亞述人使用,及通過遠程文化在南美洲和澳大利亞。它包含一個太陽球體兩側有兩個翅膀,埃及人傳統地描繪二條蛇在翅膀上,代表女神保護埃及上下。托馬斯米爾頓斯圖爾特解釋它的神話含義:
“Horus, the Virgin-Born redeemer of the Egyptians, came intro the world to destroy the enemies of the great God, Ra. Therefore Horus changed himself into the form of the winged sun-disk, and took with him the Goddesses Nekhebet and Uatchit in the form of two serpents. After their successful war upon the enemies of Ra, Horus commanded Thoth, the God of Secret Wisdom, that the winged sun-disk with the erect serpents should be brought into every sanctuary of all the gods of the lands of the South and North.”
“埃及人的童貞女所生的救贖者荷魯斯,來到世界去毀滅偉大的神Ra的敵人。因此荷魯斯改變他自己為加翼太陽盤的形態,並帶著他的女神Nekhebet和Uatchit以兩條蛇的形式。在他們與Ra的敵人的戰爭成功後,荷魯斯指揮秘密智慧的神透特,加翼太陽盤與直立的蛇應被帶入每一間眾神在南方和北方土地的寺廟。“

The author continues about symbolism:
作者繼續象徵意義:
“The symbolic points in the foregoing legend are very old, for they belong to the earliest period. The winged disk, which as a hieroglyphic means “to become – to be – to create,” is a part of symbolical ornamentation of every temple, displayed over every gate and doorway, and a symbol of the earliest expression of life after death that has reached our day.”
-Thomas Milton Stewart, Symbolism of the Gods of the Egyptians and the Light They Throw on Freemasonry

The symbol is a representation of the ascension of the soul to the Divine, with the help of the serpents of wisdom and knowledge:
符號是靈魂升天往那神聖的的一個代表,借助蛇的智慧和知識:
“And the meaning of the winged Sundisk is this, – It is the symbol of perfect Aspiration towards the Divine, of Purification of the lower nature, and of final ascent into union with the One.”
-G.A. Gaskell, Egyptian Scriptures Interpreted Through the Language of Symbolism Present in All Inspired Writings

Egyptian mystics used the winged sun for ritualistic magic and invocations:
埃及神秘主義者用加翼的太陽作儀式魔法和祈願用。
“‘Emblematic of the element of air, this consists of a circle or solar-type disk enclosed by a pair of wings. In ritual magic it is suspended over the alter in an easterly direction and used when invoking the protection and co-operation of the sylphs.”
-Hope, Murry, Practical Egyptian Magic

The winged sun is still being used today by groups like the Freemasons, the Theosophists and the Rosicrucians.
加翼的太陽今天仍被團體使用,像共濟會、神智學者和玫瑰十字會。
“The Winged Globe is pre-eminently a Rosicrucian symbol, although the Illuminati may lay claim to it, and it may be admitted that it is of Egyptian origin. The Winged Globe is the symbol of the perfected soul making its flight back to the source of its creation in the Elysian fields beyond.”
-Swinburne, Clymer, The Rosicrucians Their Teachings

So this ancient mystical and magical symbol representing the perfected soul has graced entrances for millenniums and is still being used for the same purpose. Here’s the winged sun used on Rosicrucian and Masonic buildings:
因此這古老神秘而神奇的符號,代表完美的靈魂有千禧年的蒙恩入口,和仍被用於同樣的目的。這裡是加翼太陽用於玫瑰十字會和共濟會建築:
Entrance of Rosicrucian Park
玫瑰十字會公園的入口
The winged sun suspended over the Worshipful Master’s throne in the Egyptian room of a Masonic Temple Grand Lodge
加翼的太陽懸掛在可敬主人的寶座,在共濟會大分部廟堂的埃及房間

Since the wings are the means of transportation of the perfected soul, this symbol has been used in the automotive industry.
由於翅膀是完善靈魂的運輸方式,這符號已被用於汽車行業。
The winged sun but with an all-seeing eye instead of the sun
加翼的太陽但以全知之眼代替太陽
Bentley logo
Mini Cooper logo
Harley Davidson winged logo
Aston Martin logo
Stylized winged sun-disk used as Chevrolet logo
程式化的加翼太陽盤被用作雪佛蘭商標
Southwest Airlines

南魚鰾
The Vesica Piscis


This ancient symbol is the shape formed by two interlocking circles and is part of sacred geometry. “Piscis” refers to the fact that the middle section resembles a fish (piscies). Its mystical meaning has always been shrouded in mystery but most agree that it is meant to represent the feminine principle – the “vulva of the Goddess”.
這古老的符號是由兩個連鎖圓造成的形狀,及是神聖幾何的一部分。 “南魚”指向一個事實,即中間部分類似一條魚(南魚)。它的神秘含義一直籠罩在謎中,但大多數人同意它是能代表女性的構造- “女神的外陰”。
“The Vesica Piscis, two interlinked circles, is also known as “the Yoni”. The name “yoni” refers to the middle portion of the interlocking circles, is derived from the Sanskrit meaning, “divine passage”. That the yoni is the feminine, the yoni should be viewed such that the divine passage becomes a correlation to sex, or male/female union. It is this correlation, and its relation to rebirth and regeneration that remains a basic truth at the very core of Occult structural foundations.”
John Yarker, The Arcane Schools
Early Christianity often represented Christ inside a Vesica Piscis, representing the womb of the Virgin and/or the gateway to the celestial world.
早期基督教經常描繪基督在一南魚鰾內,代表處女的子宮和/或通往天體世界的通道。
The vesica piscis also has an important meaning in Freemasonry:
南魚鰾在共濟會亦具有重要意義:
“The vesica is “a universal exponent of architecture or Masonry, and the original source or fountain from which its signs and symbols are derived— it constituted the great and enduring secret of our ancient brethren”
-George Oliver, Discrepancies of Masonry

Albert G. Mackey discusses the use of the vesica in early Masonry:
阿爾貝克麥基討論魚鰾的使用在早期共濟會:
“As a symbol, it was frequently employed as a church decoration by the Freemasons of the Middle Ages. The seals of all colleges, abbeys, and other religious communities, as well as of ecclesiastical persons, were invariably made of this shape. Hence, in reference to the religious character of the Institution, it has been suggested that the seals of Masonic Lodges should also have that form, instead of the circular one now used.”
Albert G. Mackey, Encyclopedia of Freemasonry
We can see a typical use of the vesica on a masonic seal:
我們可看魚鰾的典型使用在一共濟會印章上:

院士分部的印章 #847
Seal of Academia lodge #847


Probably because of its association with sexuality, the vesica is used by clothing companies its also used by other brands
可能由於它與性的關聯,魚鰾是被服裝公司使用,它亦被用於其它品牌
Chanel Logo
Gucci Logo
DC Shoes Logo
MasterCard Logo
Kool

結論
To Conclude

This is the first of a series of articles concerning the occult symbols in logos. I did not start with the most obvious or the most scandalous ones, but they are great examples of the depth of esoteric symbolism in pop culture. What is the point of inserting occult symbols in logos? Is it an arrogant display of power by the elite or a way to celebrate Mystery Religions? Esoteric scholars affirm that symbols have deep reaching magical effects on the masses:
這是一系列文章的第一篇關於商標中的神秘符號,我沒有要從最明顯的或最可恥的開始,但他們是在流行文化中深奧象徵主義的深度偉大例子。什麼理由要在商標中插入隱性符號?它是否一種精英權力的傲慢顯示,還是一種方式去慶祝神秘宗教?密宗學者確認符號對群眾有著深厚的神奇影響:
“It is known that the Unconscious, whether personal or collective works by means of pictures or images, speech being a comparatively recent development. [...] Magic [...] speaks to the subconscious mind of man through the archaic images of its symbols and rituals, and thereby produces those “changes in subconscious” which the magician seeks.”
“它已知道,無意識的,無論是個人或集體性作品以圖片或圖像的方式,演說是一比較新的發展。 [...]魔術 [...]對人的潛意識腦袋說話,通過它的符號和儀式的古老圖像,和從而產生那些“在潛意識的改變”,那是魔法師尋找的。“
- W. E. Butler, Magic; It’s Ritual, Power and Purpose
- W.E.巴特勒,魔術;它的儀式、權力與目的

Considering the fact that members of occult societies like the Freemasons study Magic and the power of symbols, there is little doubt that many corporate logos apply this ancient knowledge. Some logos are even suspected to be sigils, symbols that have been magically charged to focus the subconscious to perform particular tasks. In other words, they’re more powerful than you think.
考慮到事實神秘學社會的成員,像共濟會員學習魔法和符號的力量,毫無疑問許多企業商標誌應用這種古老的知識。甚至有些商標被懷疑是符咒,符號已被魔法地充電,去聚焦潛意識執行某特定任務。換句話說,它們是比你所想像的更強效。

Continue to part 2 – Occult Symbols in Corporate Logos: Saturn Worship
繼續第2部分 - 在企業商標中的神秘象徵:神秘象徵:土星崇拜

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