These 11 Companies Control Everything You Buy
Is freedom of choice an illusion?
The rapid rise of variation in everyday goods and services, from which cereal we eat in the morning to which toothpaste we brush our teeth with at night, gives the perception of unlimited choice. For example, if you’re deciding which bottled water to buy, the possibilities range from budget brands, like Deer Park or Ozarka, to higher-end options, like Perrier or S. Pellegrino. But this appearance of choice is actually manufactured. All of the aforementioned brands are owned by one company: Nestle.
Despite the amount of choices in the consumer market, several big companies own a large majority of major brands, effectively controlling everything you buy.
So, how much of “choice” is really controlled by big business, and how well do Americans understand which corporations have a stake in the goods and services they rely on every day? To find out, we took an in-depth look at the major companies that own a majority of America’s food and consumer goods. Then, we surveyed 3,000 Americans about their understanding of which big businesses own which major brands. Check out our full visual below, or skip ahead to see our survey findings.
These 11 Consumer Goods and Food Companies Control What You Buy
companies-own-everything
https://wikibuy.com/
Ceiling-high grocery store shelves may give the perception of endless options, but a closer look at the brands and the companies that own them reveal a complex interconnection. Check out our full visual above to get a better sense of just how intertwined some brands are, and read on to learn more about how well Americans understand this relationship.
Major players
Kellogg’s
Founded: 1906 (as Battle Creek Toasted Corn Flake Company)
2017 revenue: $12.93 billion USD
Major brands: Cheez-It, Eggo, Famous Amos, Keebler, Town House
General Mills
Founded: 1928
2017 revenue: $15.62 billion USD
Major brands: Betty Crocker, Bisquick, Gold Medal, Cheerios, Chex
Kraft-Heinz Company
Founded: 2015 (merger between Kraft Foods Inc. and Heinz)
2017 revenue: $18.22 billion
Major brands: Heinz Ketchup, Kraft Mac & Cheese, Lunchables, Maxwell
Mondelez International
Founded: 2012 (spin-off of Kraft Foods Inc.)
2017 revenue: $25.9 billion
Major brands: Cadbury, Chips Ahoy!, Nabisco, Oreo
MARS
Founded: 1911
2017 revenue: $35 billion
Major brands: M&Ms, Snickers, Dove, Uncle Ben’s
Coca-Cola
Founded: 1892
2017 revenue: $35.41 billion
Major brands: Coca-Cola, Minute Maid, Glaceau
Unilever
Founded: 1929
2017 revenue: $62.62 billion
Major brands: Ben & Jerry’s, Klondike, Popsicle, Degree, Vaseline
Procter & Gamble
Founded: 1837
2017 revenue: $65.06 billion
Major brands: Pampers, Tide, Downy, Charmin, Gillette, Crest
PepsiCo
Founded: 1898
2017 revenue: $65.53 billion
Major brands: Pepsi, Frito-Lay, Quaker, Tropicana
Johnson & Johnson
Founded: 1886
2017 revenue: $76.45 billion
Major acquisitions: Aveeno, Clean & Clear, Band-Aid, Tylenol
Nestle
Founded: 1866
2017 revenue: $89.79 billion
Major brands: Toll House, Gerber, Poland Spring, Stouffer’s
Do Americans Know Which Major Companies Own Which Brands?
https://www.activistpost.com/2018/11/these-11-companies-control-everything-you-buy.html
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