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2010年4月9日星期五

梅鐸限制谷歌和微軟對他的報紙的進入

梅鐸限制谷歌和微軟對他的報紙的進入
Rupert Murdoch to limit Google and Microsoft's access to his newspapers

Rupert Murdoch, News Corp chairman, said Google and Microsoft's access to his newspapers could be limited to a "headline or a sentence or two" once he erects a pay wall around his titles' websites.
新聞集團主席梅鐸表示,谷歌和微軟進入他的報紙可能被限制於一個“標題或一兩句話,”一旦他在他名下的網站架設一幢付款牆。

AFP
Published: 7:22AM BST 07 Apr 2010
Rupert Murdoch to limit Gogole and Microsoft's access to his newspaper titles. Photo: AP
梅鐸會限制谷歌和微軟進入他名下的報紙 Photo: AP


Mr Murdoch, in an interview with journalist Marvin Kalb for The Kalb Report on Tuesday, also said he believed most US newspapers would eventually end up charging readers online, like he does with The Wall Street Journal and plans to do with his other properties beginning with The Times of London.
梅鐸週二在接受卡爾布報告記者馬榮卡爾布採訪時表示,他相信大多數美國報紙最終將向網上讀者收費,如他向華爾街日報所做的,並計劃在他的其它物業做此,由倫敦泰晤士報開始。

"You'll find, I think, most newspapers in this country are going to be putting up a pay wall," he said. "Now how high does it go, does it allow (visitors) to have the first couple paragraphs or certain feature articles, we'll see.
“我想你會發現,在這個國家的大多數報紙將要築起一幢付款牆,”他說。 “現在它會走多高,它會否允許(訪客)看頭幾段落或某些專題文章,我們將拭目以待。
"We're experimenting with it ourselves," he said.
“我們正在用自己試驗它,”他說。
The News Corp. chief said "we're going to stop people like Google and Microsoft and whoever from taking our stories for nothing."
新聞集團負責人說:“我們將阻止人們像谷歌和微軟,和無論誰人取去我們的故事而不付款。”
Search advertising had produced a "river of gold" for Google, he said, "but those words are being taken mostly from the newspapers. And I think they ought to stop it, the newspapers ought to stand up and make them do their own reporting or whatever."
搜索廣告已為谷歌生了“金河”,他說,“但那些字多是取自報章。和我想它們應要停止,報紙應該站起來,和讓它們做它們自己的報導或無論什麼。“
Mr Murdoch said he did not expect search engines would pay for access to newspapers. "We'll be very happy if they just publish our headline or a sentence or two and that's followed by a subscription form," he said.
梅鐸先生說他不指望搜索引擎將付費使用報紙, “我們會非常高興,如果他們只是發表我們的標題或一兩句話,和這跟隨一張認購表格,”他說。
He dismissed concerns that readers used to getting news on the Internet for free would be reluctant to pay.
他駁斥顧慮,讀者會習慣在互聯網上得到免費新聞將不願意付款。
"I think when they've got nowhere else to go they'll start paying," he said.
我想當他們得無處可去,他們將開始付款,”他說。
Mr Murdoch also praised the Apple iPad calling the newly released tablet computer a "glimpse of the future."

He predicted the iPad would have eight or nine competitors in the next 12 months and said the devices could save newspapers.

"There's going to be tens of millions of these things sold all over the world," he said. "It may be the saving of newspapers because you don't have the costs of paper, ink, printing, trucks.

"I'm old, I like the tactile experience of the newspaper," he said, but "if you have less newspapers and more of these that's ok."

"It doesn't destroy the traditional newspaper, it just comes in a different form," he said.
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/7561984/Rupert-Murdoch-to-limit-Google-and-Microsofts-access-to-his-newspapers.html

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