Pop Artists Featured in Creepy “Digital Death” Campaign
By Vigilant
December 13th, 2010
Translation by Autumnson Blog
I am all for fighting AIDS and helping third world countries. I am even for the use of shocking material to make people aware of important issues…but there is something utterly wrong with this celebrity-centered campaign: it pure deshumanization. Buy Life aims to raise money to fight AIDS in Africa and India, which is a noble cause.The marketing campaign however seems to be an extension of the “culture of death” that permeates today’s mass media.
Showing dead artists who “sacrificed themselves”, the campaign urges you to do the same by texting to “90999″ – a rather odd choice of number. Some of the sacrificed celebrities are Kim Kardashian, Lady Gaga, Justin Timberlake, Alicia Keys and Willow Smith. The website buylife.org is filled with death and sacrifice-related elements. Here’s a screenshot of the site.展示“犧牲他們自己”的死亡藝人，運動催促你們做同樣的以短信發到“90999” - 一個相當奇怪的數字選擇。一些犧牲的名人是金Kardashian、加加夫人、賈斯汀、艾莉西亞凱斯和威洛史密斯。網站 buylife.org充滿著死亡和犧牲有關的元素，這裡是網站的一張截圖。
But the most disturbing aspect of the campaign is the “Buy Life” bar-code t-shirts that sets weird precedents.但運動最令人不安的方面是“買生命”的條碼 T恤，定下怪異的先例。
There something intrinsically wrong with the concept of “buying life”. Is human life a commodity that can be dealt in a monetary transaction? Well this is the “face value” of the shirts and the message our brain subliminally registers. To make this even weirder, the barcode on the t-shirts are REAL. They can be scanned with a smart phone to effectively “buy life”. You therefore become a walking-talking purchasable product.有些本質上地錯誤的東西在“買生命”的概念，人的生命是否一種商品，可以在一項貨幣交易中處理？嗯，這是襯衫的“表面價值”和我們大腦下意識地寄存的訊息。為了使這更離奇，T恤上的條碼是真的，它們可被智能手機掃描有效地“買生命”，您因此成為一件會行走說話可買到的商品。
A charity is the ultimate way to introduce such things without getting any backlash. I mean, how can you be against curing AIDS? You can’t. Is charity being used to bring forth dehumanizing concepts into the mainstream? I sincerely hope not, but, seeing the budget involved in this, there might be a higher agenda there.一項慈善是最終極的方式去介紹這樣的事情而沒有得到任何反彈，我的意思是，你怎麼能反對治療愛滋病？你不能。慈善是否正被用於帶出不人道的概念進入主流？我衷心希望不會，但是，看到的預算涉及這，有可能還有一更高層次的議程。
One thing is for sure: you’ll never see me walking around with a damn barcode on me!
有一點是肯定的：你永遠不會看到我四圍走而有一該死的條碼在我身上！
http://vigilantcitizen.com/?p=5935
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